Brand Warfare: 10 Rules For Building The Killer Brand (Record no. 12605)

MARC details
000 -LEADER
fixed length control field 00592cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070532854
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number DAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dalessandro David
245 ## - TITLE STATEMENT
Title Brand Warfare: 10 Rules For Building The Killer Brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Mcgraw-Hill Education
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 240p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 968650
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Branding 07/01/2012 Book Base 250.00 2 659 DAL 48159 21/08/2017 16/08/2017 182.50 23/09/2014 Book Indian Book

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