Marketing In India: Cases and Readings (Record no. 12388)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00532cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788125909460 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | NEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neelamegham, S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing In India: Cases and Readings |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Vikas Publications |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 706p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising and Communication Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing- Case Studies |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Total Renewals | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 05/01/2012 | Book Base | 515.00 | 658.8 NEE | 46497 | 08/03/2020 | 01/03/2020 | 01/03/2020 | 375.95 | Book | Indian Book | |||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 05/01/2012 | Book Base | 515.00 | 658.8 NEE | 46498 | 12/08/2024 | 01/08/2024 | 375.95 | Book | Indian Book | 1 | Indian Book |
