Advertising Management (Record no. 12132)

MARC details
000 -LEADER
fixed length control field 00670cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1986 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0876922361
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall Of India
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent 560p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Aaker David, Advertising Management, Myers John G., Media, Persuation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myer John G
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 964921
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659.1 AAK 1318 23/09/2014 0.00 23/09/2014 Book  
  Issued for Long Term       Main Library Main Library   14/07/1998 0.00   659.1 Aak 1319 23/09/2014 0.00 23/09/2014 Book  
          Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659.1 AAK 2895 23/09/2014 0.00 23/09/2014 Book  
    Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659.1 AAK 2896 23/09/2014 0.00 23/09/2014 Book  
          Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659.1 AAK 2897 23/09/2014 0.00 23/09/2014 Book  
          Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659.1 AAK 474 23/09/2014 0.00 23/09/2014 Book  
          Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659.1 AAK 540 23/09/2014 0.00 23/09/2014 Book  
          Main Library Main Library Advertising-Compact Shelves 14/07/1998 0.00   659.1 AAK 953 23/09/2014 0.00 23/09/2014 Book  
    Dewey Decimal Classification     Main Library Main Library Advertising-Compact Shelves 01/03/2012 0.00   659.1 AAK 45908 23/09/2014 0.00 23/09/2014 Book Foreign Book

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