Social Marketing for Public Health: Global Trends and Success Stories (Record no. 12119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688cam a22002054a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780763757977 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 363.15 |
| Item number | CHE/KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheng Hong |
| 245 ## - TITLE STATEMENT | |
| Title | Social Marketing for Public Health: Global Trends and Success Stories |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Sudbury |
| Name of publisher, distributor, etc. | Jones and Bartlett Learning |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 422p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Marketing, Public Health |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health Care |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee Nancy R |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 964874 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Management | 22/05/2012 | Zealot Book Agency | 2446.08 | 2 | 363.15 CHE/KOT | 54525 | 07/11/2019 | 02/08/2019 | 56.00 | 23/09/2014 | Book | Indian Book |
