Social Marketing for Public Health: Global Trends and Success Stories (Record no. 12119)

MARC details
000 -LEADER
fixed length control field 00688cam a22002054a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780763757977
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 363.15
Item number CHE/KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheng Hong
245 ## - TITLE STATEMENT
Title Social Marketing for Public Health: Global Trends and Success Stories
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Sudbury
Name of publisher, distributor, etc. Jones and Bartlett Learning
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 422p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social Marketing, Public Health
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Health Care
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lee Nancy R
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler Philip
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 964874
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 22/05/2012 Zealot Book Agency 2446.08 2 363.15 CHE/KOT 54525 07/11/2019 02/08/2019 56.00 23/09/2014 Book Indian Book

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