Global Marketing Management: Changes, New Challenges and Strategies (Record no. 12057)

MARC details
000 -LEADER
fixed length control field 00597cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199601363
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEE/CAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee Kiefer
245 ## - TITLE STATEMENT
Title Global Marketing Management: Changes, New Challenges and Strategies
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 565p.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Carter Steve
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 964585
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 20/04/2012 Book World Enterprises 420.00   658.8 LEE/CAR 54213 23/09/2014 525.00 23/09/2014 Book Indian Book

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