Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them (Record no. 11999)

MARC details
000 -LEADER
fixed length control field 00642cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131713741
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number MOS/GOF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moskowitz Howard R
245 ## - TITLE STATEMENT
Title Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Power
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 252p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element General Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gofman Alex
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 964253
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library General Management 14/04/2012 Apna Book Suppliers 399.20 2 658 MOS/GOF 54139 28/10/2018 25/10/2018 499.00 23/09/2014 Book Indian Book

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