Darwin's Brands: (Record no. 11957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00409cam a22001574a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132107156 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | HAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Halve, Anand |
| 245 ## - TITLE STATEMENT | |
| Title | Darwin's Brands: |
| Remainder of title | adapting for success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 168p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Public note | Collection Type | Total Renewals | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding | 25/03/2012 | Apna Book Suppliers | 316.00 | 659 HAL | 54081 | 17/10/2018 | 11/10/2018 | 395.00 | Book | Foreign Book | Foreign Book | |||||||
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding | 23/08/2016 | MSN Books | 296.25 | 659 HAL | 94317 | 30/07/2018 | 24/07/2018 | 395.00 | Book | Foreign Book | 1 | Marketing | ||||||
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Branding, 6th Floor | 23/08/2016 | MSN Books | 296.25 | 659 HAL | 94318 | 07/10/2017 | 28/09/2017 | 395.00 | Book | Foreign Book | Marketing |
