Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (Record no. 11897)

MARC details
000 -LEADER
fixed length control field 00651cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470979662
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number PER/SPI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perrey Jesko
245 ## - TITLE STATEMENT
Title Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 300p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Spillecke Dennis
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 964051
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Retailing 10/02/2012 Suresh Book Suppliers 2442.00 2 659 PER/SPI 54296 16/10/2018 10/10/2018 55.00 23/09/2014 Book Foreign Book

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