Marketing Research: An Applied Orientation (Record no. 11783)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731819 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Cutter | MAL/DAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra Naresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 948p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash Satyabhusan |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Public note | Collection Type | Checked out | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Research | 28/12/2011 | Suresh Book Suppliers | 476.00 | 5 | 658.83 MAL/DAS | 42272 | 14/02/2023 | 03/02/2023 | 595.00 | Book | Indian Book | |||||||||
| Main Library | Main Library | Marketing Research | 28/12/2011 | Suresh Book Suppliers | 476.00 | 6 | 658.83 MAL/DAS | 42273 | 27/05/2024 | 15/12/2022 | 595.00 | Book | Indian Book | |||||||||
| Main Library | Main Library | Marketing Research | 28/12/2011 | Suresh Book Suppliers | 476.00 | 6 | 658.83 MAL/DAS | 42274 | 09/02/2023 | 03/02/2023 | 595.00 | Book | Indian Book | |||||||||
| Main Library | Main Library | Marketing Research | 28/12/2011 | Suresh Book Suppliers | 476.00 | 9 | 658.83 MAL/DAS | 42275 | 03/11/2023 | 17/03/2023 | 595.00 | Book | Indian Book | Indian Book | ||||||||
| Main Library | Main Library | Marketing Research | 28/12/2011 | Suresh Book Suppliers | 476.00 | 8 | 658.83 MAL/DAS | 42276 | 27/09/2022 | 27/09/2022 | 595.00 | Book | Indian Book | 04/10/2022 | ||||||||
| Main Library | Main Library | Marketing Research-Compact Shelves | 09/05/2019 | Gratis | 5 | 658.83 MAL/DAS | 114421 | 07/05/2025 | 22/01/2025 | Book | Gratis | Indian Book | Dewey Decimal Classification | Text book | ||||||||
| Main Library | Main Library | Marketing Research | 13/09/2019 | Gratis | 6 | 658.83 MAL/DAS | 114999 | 17/11/2023 | 09/11/2023 | Book | Gratis | Indian Book | Dewey Decimal Classification | Text book |
