Marketing Research: An Applied Orientation (Record no. 11783)

MARC details
000 -LEADER
fixed length control field 00461cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731819
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter MAL/DAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra Naresh K
245 ## - TITLE STATEMENT
Title Marketing Research: An Applied Orientation
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 948p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash Satyabhusan
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Public note Collection Type Checked out Source of classification or shelving scheme Collection code
        Main Library Main Library Marketing Research 28/12/2011 Suresh Book Suppliers 476.00   5 658.83 MAL/DAS 42272 14/02/2023 03/02/2023 595.00 Book Indian Book        
        Main Library Main Library Marketing Research 28/12/2011 Suresh Book Suppliers 476.00   6 658.83 MAL/DAS 42273 27/05/2024 15/12/2022 595.00 Book Indian Book        
        Main Library Main Library Marketing Research 28/12/2011 Suresh Book Suppliers 476.00   6 658.83 MAL/DAS 42274 09/02/2023 03/02/2023 595.00 Book Indian Book        
        Main Library Main Library Marketing Research 28/12/2011 Suresh Book Suppliers 476.00   9 658.83 MAL/DAS 42275 03/11/2023 17/03/2023 595.00 Book Indian Book Indian Book      
        Main Library Main Library Marketing Research 28/12/2011 Suresh Book Suppliers 476.00   8 658.83 MAL/DAS 42276 27/09/2022 27/09/2022 595.00 Book Indian Book   04/10/2022    
        Main Library Main Library Marketing Research-Compact Shelves 09/05/2019 Gratis     5 658.83 MAL/DAS 114421 07/05/2025 22/01/2025   Book Gratis Indian Book   Dewey Decimal Classification Text book
        Main Library Main Library Marketing Research 13/09/2019 Gratis     6 658.83 MAL/DAS 114999 17/11/2023 09/11/2023   Book Gratis Indian Book   Dewey Decimal Classification Text book

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