Consumer Behavior: Building Marketing Strategy (Record no. 11781)

MARC details
000 -LEADER
fixed length control field 00533cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070682160
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Cutter HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins Del I
245 ## - TITLE STATEMENT
Title Consumer Behavior: Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill Education Private Limited
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 866p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee Amit
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh David L
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type Public note Collection Type Total Renewals
        Main Library Main Library Consumer Behaviour 07/09/2010 Apna Book Suppliers 408.00   658.834 HAW 23747 04/01/2024 05/12/2023 05/12/2023 510.00 Book Indian Book Foreign Book  
        Main Library Main Library Consumer Behavior 07/09/2010 Apna Book Suppliers 408.00   658.834 HAW 23748   04/04/2022 06/01/2022 510.00 Book Indian Book Foreign Book  
        Main Library Main Library Consumer Behavior 07/09/2010 Apna Book Suppliers 408.00   658.834 HAW 23749   25/04/2017 24/04/2017 510.00 Book Indian Book Foreign Book  
        Main Library Main Library Consumer Behavior 26/03/2011 Suresh Book Suppliers 408.00   658.834 HAW 39606   17/12/2019 14/12/2019 510.00 Book Indian Book Foreign Book  
        Main Library Main Library Consumer Behavior 28/12/2011 Suresh Book Suppliers 440.00   658.834 HAW 42266   22/12/2019 14/12/2019 550.00 Book Indian Book Foreign Book 1

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