Consumer Behavior: Building Marketing Strategy (Record no. 11781)
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000 -LEADER | |
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fixed length control field | 00533cam a22001934a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b2011 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070682160 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.834 |
Cutter | HAW |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hawkins Del I |
245 ## - TITLE STATEMENT | |
Title | Consumer Behavior: Building Marketing Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 11th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited |
Date of publication, distribution, etc | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 866p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mookerjee Amit |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mothersbaugh David L |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Public note | Collection Type | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | Main Library | Consumer Behaviour | 07/09/2010 | Apna Book Suppliers | 408.00 | 658.834 HAW | 23747 | 04/01/2024 | 05/12/2023 | 05/12/2023 | 510.00 | Book | Indian Book | Foreign Book | ||||||
Main Library | Main Library | Consumer Behavior | 07/09/2010 | Apna Book Suppliers | 408.00 | 658.834 HAW | 23748 | 04/04/2022 | 06/01/2022 | 510.00 | Book | Indian Book | Foreign Book | |||||||
Main Library | Main Library | Consumer Behavior | 07/09/2010 | Apna Book Suppliers | 408.00 | 658.834 HAW | 23749 | 25/04/2017 | 24/04/2017 | 510.00 | Book | Indian Book | Foreign Book | |||||||
Main Library | Main Library | Consumer Behavior | 26/03/2011 | Suresh Book Suppliers | 408.00 | 658.834 HAW | 39606 | 17/12/2019 | 14/12/2019 | 510.00 | Book | Indian Book | Foreign Book | |||||||
Main Library | Main Library | Consumer Behavior | 28/12/2011 | Suresh Book Suppliers | 440.00 | 658.834 HAW | 42266 | 22/12/2019 | 14/12/2019 | 550.00 | Book | Indian Book | Foreign Book | 1 |