Marketing Management: Planning, Implementation and Control: The Indian Context (Record no. 11725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b1996 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333 92439 8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Planning, Implementation and Control: The Indian Context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Macmillan |
| Date of publication, distribution, etc | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Collection Type | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Public note | Date last borrowed | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Dewey Decimal Classification | Main Library | Main Library | Marketing-Compact Shelves | 18/04/1998 | 245.00 | Indian Book | 658.8 RAM | 11434 | 23/09/2014 | 245.00 | Book | Withdrawn on 07-06-2024 | |||||
| Withdrawn | Dewey Decimal Classification | Main Library | Main Library | Marketing-Compact Shelves | 23/09/2014 | 0.00 | Indian Book | 658.8 RAM/NAM | 42166 | 07/01/2020 | 0.00 | Book | Withdrawn on 07-06-2024 | 02/01/2020 | ||||
| Withdrawn | Dewey Decimal Classification | Main Library | Main Library | Marketing Management, 6th Floor | 18/02/2016 | Indian Book | 658.8 RAM | 88431 | 20/10/2023 | Book | written off 2/7/2024 | 13/10/2023 | Donated by Aneesh Khanna |
