Practice of Marketing Management: Analysis, Planning and Implementation (Record no. 11716)

MARC details
000 -LEADER
fixed length control field 00573cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1988 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0023231505
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number COH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cohen William A
245 ## - TITLE STATEMENT
Title Practice of Marketing Management: Analysis, Planning and Implementation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 695p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 892139
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Public note
        Main Library Main Library Marketing-Compact Shelves 18/04/1998 0.00   658.8 COH 3426 23/09/2014 0.00 23/09/2014 Book    
        Main Library Main Library Marketing-Compact Shelves 18/04/1998 0.00   658.8 COH 5225 23/09/2014 0.00 23/09/2014 Book    
        Main Library Main Library Marketing-Compact Shelves 18/04/1998 0.00   658.8 COH 42150 23/09/2014 0.00 23/09/2014 Book Dewey Decimal Classification Indian Book

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