Marketing Whitebook 2011-2012: One-stop Guide for Marketers (Record no. 11660)

MARC details
000 -LEADER
fixed length control field 00604cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788190845274
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BUS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Business World
245 ## - TITLE STATEMENT
Title Marketing Whitebook 2011-2012: One-stop Guide for Marketers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Business World
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 452p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Yearbook
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 891811
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note Source of classification or shelving scheme Date checked out
        Main Library Main Library Marketing Management (6th Flr) 24/03/2011 Apna Book Suppliers 479.20   658.8 BUS 39574 23/09/2014 599.00 23/09/2014 Book Indian Book    
        Main Library Main Library Marketing-Compact Shelves 24/03/2011 Apna Book Suppliers 479.20   658.8 BUS 39575 23/09/2014 599.00 23/09/2014 Book Indian Book Dewey Decimal Classification  
        Main Library Main Library Marketing-Compact Shelves 24/03/2011 Apna Book Suppliers 479.20 1 658.8 BUS 39576 20/03/2015 599.00 23/09/2014 Book Indian Book Dewey Decimal Classification 12/03/2015
        Main Library Main Library Marketing-Compact Shelves 24/03/2011 Apna Book Suppliers 479.20   658.8 BUS 39577 23/09/2014 599.00 23/09/2014 Book Indian Book Dewey Decimal Classification  
        Main Library Main Library Marketing-Compact Shelves 04/11/2011 Apna Book Suppliers 479.20   658.8 BUS 41996 23/09/2014 599.00 23/09/2014 Book Indian Book Dewey Decimal Classification  

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