Strategic Customer Planning: How to Develop and Implement A Strategic Account Plan (Record no. 11575)

MARC details
000 -LEADER
fixed length control field 00622cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788130910499
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Melkman Alan
245 ## - TITLE STATEMENT
Title Strategic Customer Planning: How to Develop and Implement A Strategic Account Plan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Viva Books
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 250p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Account Plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 891600
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 27/09/2011 Book Base 716.00   658.8 MEL 41832 23/09/2014 895.00 23/09/2014 Book Indian Book

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