How Cool Brands Stay Hot Branding to Generation Y (Record no. 11483)

MARC details
000 -LEADER
fixed length control field 00593cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462505
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number DEN/BEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Den Bergh Joeri Van
245 ## - TITLE STATEMENT
Title How Cool Brands Stay Hot Branding to Generation Y
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 249p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Behrer Mattias
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 891274
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Branding 08/08/2011 Apna Book Suppliers 716.00 8 2 659 DEN/BEH 41656 06/03/2025 20/02/2025 895.00 23/09/2014 Book Indian Book

Powered by Koha