Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing (Record no. 11306)

MARC details
000 -LEADER
fixed length control field 00616cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1994 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070111243
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CLA/SHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clancy Kevin J
245 ## - TITLE STATEMENT
Title Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 308p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shulman Robert S
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 40323
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Shelving location Public note
        Main Library Main Library 16/06/1999 Sterling Book House 720.00   658.8 CLA 8502 23/09/2014 720.00 23/09/2014 Book    
        Main Library Main Library 19/03/2011   0.00   658.8 CLA/SHU 39551 23/09/2014 0.00 23/09/2014 Book Marketing Management Indian Book

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