Viral Loop: The Power of Pass-it-on (Record no. 11233)

MARC details
000 -LEADER
fixed length control field 00588cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780340995945
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.133
Item number PEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Penenberg Adam L
245 ## - TITLE STATEMENT
Title Viral Loop: The Power of Pass-it-on
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. SCEPTRE
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 274p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Word of Mouth Advertising, Viral Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 39805
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Advertising 25/02/2011 Book Base 280.00 3 659.133 PEN 39444 30/03/2017 19/03/2017 350.00 23/09/2014 Book Foreign Book

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