Introduction to Marketing (Record no. 11122)

MARC details
000 -LEADER
fixed length control field 00585cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131501574
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCD/LAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mcdaniel Carl
245 ## - TITLE STATEMENT
Title Introduction to Marketing
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Thomson South-Western
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 736p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lamb Charles W
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 39591
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 07/02/2011 Shroff Publishers and Distributors Pvt.Ltd. 325.60 2 658.8 MCD/LAM 39287 12/02/2019 05/02/2019 407.00 23/09/2014 Book Indian Book

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