Essentials of Marketing Research (Record no. 11121)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00553cam a22002054a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131502810 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131502815 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Cutter | ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom |
| Name of publisher, distributor, etc | South-Western Cengage Learning |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 414p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Public note | Source of classification or shelving scheme | Collection code | Checked out | Collection Type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Marketing Research | 07/02/2011 | Shroff Publishers and Distributors Pvt.Ltd. | 260.00 | 1 | 658.83 ZIK/BAB | 39286 | 06/01/2020 | 20/12/2019 | 325.00 | Book | Indian Book | |||||||||
| Main Library | Main Library | Marketing Research | 21/05/2017 | Swami Books | 412.50 | 1 | 658.83 ZIK | 99025 | 04/11/2024 | 04/11/2024 | 550.00 | Book | Dewey Decimal Classification | Text book | 04/12/2024 | Foreign Book |
