Tata: The Evolution of a Corporate Brand (Record no. 11056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670084067 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | WIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Witzel Morgen |
| 245 ## - TITLE STATEMENT | |
| Title | Tata: The Evolution of a Corporate Brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Penguin Portfolio |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 222p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tata, Corporate Brand, Tata Brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | General Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 39406 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Branding | 07/12/2010 | Apna Book Suppliers | 479.20 | 4 | 659.2 WIT | 23962 | 09/11/2023 | 03/11/2023 | 599.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | General Management | 20/12/2010 | Book Zone | 479.20 | 1 | 658 WIT | 24065 | 19/07/2024 | 04/05/2024 | 599.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | General Management | 10/04/2019 | Gratis | 658 WIT | 114305 | 10/04/2019 | 10/04/2019 | Book | Gratis | Dewey Decimal Classification | Reference book |
