Marketing Strategy: A Decision Focused Approach (Record no. 10995)

MARC details
000 -LEADER
fixed length control field 00588cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2003 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072466707
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number WAL/BOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker Orville C
245 ## - TITLE STATEMENT
Title Marketing Strategy: A Decision Focused Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 365p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyo harper W
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 39311
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Consumer Behavior 07/12/2010 0.00 7 1 658.834 WAL/BOY 23974 02/01/2023 19/12/2022 0.00 23/09/2014 Book Indian Book

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