Marketing Management : A Decision-Making Approach (Record no. 10987)

MARC details
000 -LEADER
fixed length control field cam a22 4a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132104711
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter VEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali
245 ## - TITLE STATEMENT
Title Marketing Management : A Decision-Making Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 245 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision Making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Indian Consumer
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Collection code Total Renewals
    Dewey Decimal Classification     Main Library Main Library Marketing Management 07/12/2010 Apna Book Suppliers 316.00   658.8 VEN 23964 11/11/2024 09/11/2024 395.00 Book Indian Book    
    Dewey Decimal Classification     Main Library Main Library Marketing Management 18/04/2018 Allied Publisher Pvt Ltd 412.50   658.8 VEN 107575 16/11/2024 09/11/2024 550.00 Book Indian Book Text book 1

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