Marketing Management : A Decision-Making Approach (Record no. 10987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | cam a22 4a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132104711 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | VEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal, Pingali |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : A Decision-Making Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 245 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Decision Making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Indian Consumer |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Collection code | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Marketing Management | 07/12/2010 | Apna Book Suppliers | 316.00 | 658.8 VEN | 23964 | 11/11/2024 | 09/11/2024 | 395.00 | Book | Indian Book | |||||||
| Dewey Decimal Classification | Main Library | Main Library | Marketing Management | 18/04/2018 | Allied Publisher Pvt Ltd | 412.50 | 658.8 VEN | 107575 | 16/11/2024 | 09/11/2024 | 550.00 | Book | Indian Book | Text book | 1 |
