Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential (Record no. 10520)

MARC details
000 -LEADER
fixed length control field 00672cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174467201
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.13
Item number VEL/SRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan Sanal Kumar
245 ## - TITLE STATEMENT
Title Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Books
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 365p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Markets, Rural Consumer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sridhar Guda
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 36781
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note Date checked out
        Main Library Main Library Rural Marketing 21/07/2010 Book Base 320.00   338.13 VEL/SRI 22307 23/09/2014 400.00 23/09/2014 Book Indian Book  
        Main Library Main Library Rural Marketing 21/07/2010 Book Base 320.00 1 338.13 VEL/SRI 22308 28/12/2019 400.00 23/09/2014 Book Indian Book 22/10/2019
        Main Library Main Library Rural Marketing 21/07/2010 Book Base 320.00 5 338.13 VEL/SRI 22309 27/04/2019 400.00 23/09/2014 Book Indian Book 08/04/2019
        Main Library Main Library Rural Marketing 21/07/2010 Book Base 320.00 3 338.13 VEL/SRI 22310 24/01/2018 400.00 23/09/2014 Book Indian Book 17/01/2018
        Main Library Main Library Rural Marketing 21/07/2010 Book Base 320.00 2 338.13 VEL/SRI 22311 26/12/2018 400.00 23/09/2014 Book Indian Book 18/12/2018

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