Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential (Record no. 10520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174467201 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.13 |
| Item number | VEL/SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan Sanal Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Excel Books |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 365p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural Markets, Rural Consumer |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rural Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sridhar Guda |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 36781 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Rural Marketing | 21/07/2010 | Book Base | 320.00 | 338.13 VEL/SRI | 22307 | 23/09/2014 | 400.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Rural Marketing | 21/07/2010 | Book Base | 320.00 | 1 | 338.13 VEL/SRI | 22308 | 28/12/2019 | 400.00 | 23/09/2014 | Book | Indian Book | 22/10/2019 | ||||
| Main Library | Main Library | Rural Marketing | 21/07/2010 | Book Base | 320.00 | 5 | 338.13 VEL/SRI | 22309 | 27/04/2019 | 400.00 | 23/09/2014 | Book | Indian Book | 08/04/2019 | ||||
| Main Library | Main Library | Rural Marketing | 21/07/2010 | Book Base | 320.00 | 3 | 338.13 VEL/SRI | 22310 | 24/01/2018 | 400.00 | 23/09/2014 | Book | Indian Book | 17/01/2018 | ||||
| Main Library | Main Library | Rural Marketing | 21/07/2010 | Book Base | 320.00 | 2 | 338.13 VEL/SRI | 22311 | 26/12/2018 | 400.00 | 23/09/2014 | Book | Indian Book | 18/12/2018 |
