Advertising: An IMC Perspective (Record no. 10510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573cam a22001934a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174468352 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | MUR/BHO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murthy S N |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: An IMC Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Excel Books |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 458p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhojanna U |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 36681 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Advertising | 20/07/2010 | Book Base | 236.00 | 659 MUR/BHO | 22207 | 23/09/2014 | 295.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Advertising-Compact Shelves | 20/07/2010 | Book Base | 236.00 | 659 MUR/BHO | 22208 | 23/09/2014 | 295.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Advertising | 20/07/2010 | Book Base | 236.00 | 659 MUR/BHO | 22209 | 23/09/2014 | 295.00 | 23/09/2014 | Book | Indian Book | ||||||
| Main Library | Main Library | Advertising | 20/07/2010 | Book Base | 236.00 | 1 | 659 MUR/BHO | 22210 | 25/04/2015 | 295.00 | 23/09/2014 | Book | Indian Book | 18/04/2015 | ||||
| Main Library | Main Library | Advertising-Compact Shelves | 20/07/2010 | Book Base | 236.00 | 659 MUR/BHO | 22211 | 23/09/2014 | 295.00 | 23/09/2014 | Book | Indian Book |
