Advertising: An IMC Perspective (Record no. 10510)

MARC details
000 -LEADER
fixed length control field 00573cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174468352
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number MUR/BHO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murthy S N
245 ## - TITLE STATEMENT
Title Advertising: An IMC Perspective
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Books
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 458p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhojanna U
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 36681
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note Date checked out
        Main Library Main Library Advertising 20/07/2010 Book Base 236.00   659 MUR/BHO 22207 23/09/2014 295.00 23/09/2014 Book Indian Book  
        Main Library Main Library Advertising-Compact Shelves 20/07/2010 Book Base 236.00   659 MUR/BHO 22208 23/09/2014 295.00 23/09/2014 Book Indian Book  
        Main Library Main Library Advertising 20/07/2010 Book Base 236.00   659 MUR/BHO 22209 23/09/2014 295.00 23/09/2014 Book Indian Book  
        Main Library Main Library Advertising 20/07/2010 Book Base 236.00 1 659 MUR/BHO 22210 25/04/2015 295.00 23/09/2014 Book Indian Book 18/04/2015
        Main Library Main Library Advertising-Compact Shelves 20/07/2010 Book Base 236.00   659 MUR/BHO 22211 23/09/2014 295.00 23/09/2014 Book Indian Book  

Powered by Koha