Brand Positioning: Strategies for Competitive Advantage (Record no. 10139)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586cam a22001814a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning: Strategies for Competitive Advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 35813 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Branding-Compact Shelves | 22/06/2010 | Suresh Book Suppliers | 280.00 | 5 | 1 | 659 SEN | 21396 | 28/09/2018 | 17/09/2018 | 350.00 | 23/09/2014 | Book | ||||
| Main Library | Main Library | Brands | 22/06/2010 | Suresh Book Suppliers | 280.00 | 9 | 3 | 659 SEN | 21397 | 06/01/2024 | 22/12/2023 | 350.00 | 23/09/2014 | Book | |||||
| Main Library | Main Library | Brands | 22/06/2010 | Suresh Book Suppliers | 280.00 | 6 | 1 | 659 SEN | 21398 | 18/11/2023 | 03/11/2023 | 350.00 | 23/09/2014 | Book | |||||
| Main Library | Main Library | Brands | 22/06/2010 | Suresh Book Suppliers | 280.00 | 9 | 2 | 659 SEN | 21399 | 31/07/2024 | 24/07/2024 | 350.00 | 23/09/2014 | Book | |||||
| Dewey Decimal Classification | Main Library | Main Library | Branding-Compact Shelves | 22/06/2010 | Suresh Book Suppliers | 280.00 | 2 | 659 SEN | 21400 | 04/10/2019 | 18/09/2019 | 350.00 | 23/09/2014 | Book |
