Polycarb Chemicals Limited Case Analysis
Agrawal, Girish Kumar
Polycarb Chemicals Limited Case Analysis - India Sage Apr-Jun 2001, - Vol. 26, No. 2, p73-95, 23p. - Vikalpa: The Journal for Decision Makers .
The case on PCCL presents some of the issues in commercializing an innovation by first generation entrepreneurs in the Indian context. The case also demonstrates that a successful technical/technological innovation may not necessarily result in commercial success. Specifically, this case illustrates the problems encountered by some scientists (first generation entrepreneurs) who were euphoric about their innovation and subsequently over the recognition received for th~ir innovation from government and other related agencies but failed to foresee the difficulties in commercialization. Vol. 26, No. 2, April-june 2001 73 Vikalpa
Marketing Management
Case Analysis
Polycarb Chemicals Limited Case Analysis - India Sage Apr-Jun 2001, - Vol. 26, No. 2, p73-95, 23p. - Vikalpa: The Journal for Decision Makers .
The case on PCCL presents some of the issues in commercializing an innovation by first generation entrepreneurs in the Indian context. The case also demonstrates that a successful technical/technological innovation may not necessarily result in commercial success. Specifically, this case illustrates the problems encountered by some scientists (first generation entrepreneurs) who were euphoric about their innovation and subsequently over the recognition received for th~ir innovation from government and other related agencies but failed to foresee the difficulties in commercialization. Vol. 26, No. 2, April-june 2001 73 Vikalpa
Marketing Management
Case Analysis
