ABC Limited Agriculture and Domestic Pumps Division Case
Agrawal, Girish Kumar
ABC Limited Agriculture and Domestic Pumps Division Case - India Sage Oct-Dec2003 - Vol. 28 Issue 4, p93-107. 15p. - Vikalpa: The Journal for Decision Makers. .
Offers a look at the business performance of the Agriculture and Domestic Products unit of ABC Limited in 2001. History of the company; Products offered by the company; Overview of the agricultural pump industry; Sales and distribution performance of the company; Overview of the advertising and sales promotion strategies of the company.
*AGRICULTURAL equipment industry
*SALES AGRICULTURAL advertising AGRICULTURE
Case Study
ABC Limited Agriculture and Domestic Pumps Division Case - India Sage Oct-Dec2003 - Vol. 28 Issue 4, p93-107. 15p. - Vikalpa: The Journal for Decision Makers. .
Offers a look at the business performance of the Agriculture and Domestic Products unit of ABC Limited in 2001. History of the company; Products offered by the company; Overview of the agricultural pump industry; Sales and distribution performance of the company; Overview of the advertising and sales promotion strategies of the company.
*AGRICULTURAL equipment industry
*SALES AGRICULTURAL advertising AGRICULTURE
Case Study
