Naukri.com Case Analysis

Mulky, Avinash

Naukri.com Case Analysis - India Sage Oct-Dec2005 - Vol. 30 Issue 4, p147-161. - Vikalpa: The Journal for Decision Makers .

The article presents a management case analysis of Naukri.com, a firm engaged in online recruitment and job search in India. A background of the company is provided. The entrepreneurial life cycle undergone by the company is detailed. The issues concerning the company's growth that founder Sanjeev Bikhchandani wants to address are enumerated.


MANAGEMENT
*JOB hunting
*INTERNET
Case Analysis

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