Southern Soft Board Limited: Case

Venugopal, R

Southern Soft Board Limited: Case - India Sage Oct-Dec 1997 - Oct-Dec1997, Vol. 22 Issue 4, p55-61. 7p. - Vikalpa: The Journal for Decision Makers .

The liberalization policies of the government have affected the indigenous manufacturers of soft board industry in general and Southern Soft Board Limited (SSBL) in particular. The Managing Director has appointed a task force to diagnose the situation faced by the company and develop strategic action plans for the future. Considering that the opportunities are few, threats are more, and options are limited, what should SSBL do?



strategic action plan
Southern Soft Board Limited (SSBL)
indigenous manufacturers
Case study

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