Bajaj Electricals: Lighting up the Future: Case
Mital, Amita
Bajaj Electricals: Lighting up the Future: Case - India Sage Jan-Mar2022 - Jan-Mar2022, Vol. 47 Issue 1, p53-67. 15p. - Vikalpa: The Journal for Decision Makers .
These firms found it easier to compete in international markets compared to standalone firms. Both Philips and BEL were competing in the premium segment by differentiating their product, whereas other firms were competing on low costs. Keywords: Bajaj Electricals; Strategic alliances; Business group; Consumer durables EN Bajaj Electricals Strategic alliances Business group Consumer durables 53 67 15 04/04/22 20220101 NES 220101 B M b r Shekhar Bajaj, Chairman and Managing Director of Bajaj Electricals Limited (BEL), was firming up plans for the growth of his company. Product Portfolio of Bajaj Electricals BEL's product portfolio comprised lighting and luminaires, fans, consumer appliances, and engineering and projects.
Bajaj Electricals
Business group
Consumer durables
Strategic alliances
Case Study
Bajaj Electricals: Lighting up the Future: Case - India Sage Jan-Mar2022 - Jan-Mar2022, Vol. 47 Issue 1, p53-67. 15p. - Vikalpa: The Journal for Decision Makers .
These firms found it easier to compete in international markets compared to standalone firms. Both Philips and BEL were competing in the premium segment by differentiating their product, whereas other firms were competing on low costs. Keywords: Bajaj Electricals; Strategic alliances; Business group; Consumer durables EN Bajaj Electricals Strategic alliances Business group Consumer durables 53 67 15 04/04/22 20220101 NES 220101 B M b r Shekhar Bajaj, Chairman and Managing Director of Bajaj Electricals Limited (BEL), was firming up plans for the growth of his company. Product Portfolio of Bajaj Electricals BEL's product portfolio comprised lighting and luminaires, fans, consumer appliances, and engineering and projects.
Bajaj Electricals
Business group
Consumer durables
Strategic alliances
Case Study
