000			01733 a2200169 4500
008			250927b |||||||| |||| 00| 0 eng d
020			_a9781032890043
082			_a791 _bRAT
100			_aRathore Basant
245			_aStrategic Media Planning and Buying
250			_a1st Ed
260			_bTaylor & Francis _c2024 _aIndia
300			_a440
520			_aThis book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning ? like media mix selections, media vehicle selections and media buying across all types of media. Source: https://www.amazon.in/Strategic-Planning-Buying-Basant-Rathore/dp/1032890045/ref=sr_1_1?crid=G7TWN4MRUVQF&dib=eyJ2IjoiMSJ9.Ixlmu5D-l9SIEIYmJjuO5Q.qy9i2qAwaTZT8O63O7ZEH3_SKBXTAvNf3ZXgkDgg3jI&dib_tag=se&keywords=9781032890043&qid=1758951295&sprefix=%2Caps%2C288&sr=8-1
906			_aMedia and Entertainment
942			_c1 _2ddc
999			_c99059 _d99059