000			02329 a2200169 4500
008			250912b |||||||| |||| 00| 0 eng d
020			_a9789361594489
082			_a658.8 _bMAL
100			_aMalhotra Naresh K.
245			_aMarketing Research
250			_a7th
260			_bPearson Education _c2025 _aIndia
300			_a992
520			_aMarketing Research (Updated 7th Edition) is a comprehensive and up-to-date guide that equips students and professionals with the essential tools and techniques for conducting effective marketing research. With a blend of theoretical insights and practical applications, this edition delves deeper into advanced research methodologies, data analysis techniques, and the use of modern technologies in market research. Clear, accessible, and packed with real-world examples, it provides readers with the skills to understand consumer behavior, assess market conditions, and make data-driven decisions. Whether you're a student or a professional, this book is an invaluable resource for mastering the ever-evolving field of marketing research. Features - 📚 Updated Content: Covers the latest trends and innovations in marketing research, including the use of big data, AI, and social media analytics. 🔍 Real-World Case Studies: Features fresh, real-world examples from companies like Purple Audacity, Datamatics, Drshti Strategic Research Services, and Qualisys India, demonstrating how businesses use marketing research to solve complex problems and make informed decisions. 🔥 Advanced Methodologies: Introduces advanced research methods such as data mining, predictive analytics, and the use of online surveys. 💡 Expanded Focus on Ethics: Explores the ethical considerations in research practices, ensuring responsible and reliable data collection. 🌳Practical Approach: Emphasizes how to design research projects, collect data, and interpret results to make actionable marketing decisions. Source: https://www.amazon.in/Marketing-Research-Applied-Orientation-Updated/dp/9361594486/ref=sr_1_1?crid=1EXST0GA3Y0QG&dib=eyJ2IjoiMSJ9.ZOSPKhHu3fEB9jQVwxlo8Llw0AxN9ITYaXtfXQGUZc8.vdh4WMaacca6TYaH050QPrbGMS8oql81qJnBp6iFGF0&dib_tag=se&keywords=9789361594489&qid=1757670706&sprefix=9789357055215%2Caps%2C613&sr=8-1
906			_aMarketing
942			_c1 _2ddc
999			_c99054 _d99054