000			02396 a2200169 4500
008			250912b |||||||| |||| 00| 0 eng d
020			_a9789357055215
082			_a658.8 _bKOT
100			_aKotler Philip
245			_aPrinciples of Marketing
250			_a19th
260			_bPearson Education _c2023 _aIndia
300			_a760
520			_aAbout the Author Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur Content –h3> Part 1 – Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2 – Understanding the Marketplace and Consumer Value 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Buyer Behavior 6 Business Markets and Business Buyer Behavior Part 3 Designing a Customer Value–Driven Strategy and Mix 7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands: Building Customer Value 9 Developing New Products and Managing the Product Life Cycle 10 Pricing: Understanding and Capturing Customer Value 11 Pricing Strategies: Advanced Topics 12 Marketing Channels: Delivering Customer Value 13 Retailing and Wholesaling 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Digital Marketing Part 4 – Extending Marketing 18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing: Social Responsibility and Ethics Appendix 1 –Marketing Plan Appendix 2 –Marketing by the Numbers Appendix 3 –Careers in Marketing Glossary, References, Index Source: https://www.amazon.in/Principles-Marketing-19th-Philip-Kotler/dp/9357055215/ref=sr_1_1?crid=3DPCAB5ZED7KL&dib=eyJ2IjoiMSJ9.4fVTIGRZbEHSY7i3hWM5_znHd65WiHomVQil-G9mskrNjjx4GSrE9fjJWmvymXzK.MumnykjCptL2SOU_340B6OIhlEJbixWwhkPYUPxpjKE&dib_tag=se&keywords=9789357055215&qid=1757661850&sprefix=a+ceo+for+all+seasons+mastering+the+cycles+of+leadership%2Caps%2C386&sr=8-1
906			_aMarketing
942			_c1 _2ddc
999			_c99053 _d99053