000			01229 a2200169 4500
008			250911b |||||||| |||| 00| 0 eng d
020			_a9789356063150
082			_a338.13 _bKAS
100			_aKashyap Pradeep
245			_aRural Marketing
250			_a4th
260			_bPearson Education _c2023 _aChennai
300			_a364
520			_aThe first edition of Rural Marketing was published in 2005—a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today's readers. The pedagogy of the book has been expanded to make learning easier and interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features. Source: https://www.pearsoned.co.in/prc/book/pradeep-kashyap-rural-marketing-3e--3/9789332543607
906			_aRural Management
942			_c1 _2ddc
999			_c99050 _d99050