000			02147 a2200169 4500
008			250904b |||||||| |||| 00| 0 eng d
020			_a9781398605978
082			_a658.8 _bKIN
100			_aKingsnorth Simon
245			_aDigital Marketing Strategy: An Integrated Approach to Online Marketing
250			_a3rd
260			_bKogan Page Ltd _c2022 _aUnited Kingdom
300			_a399
520			_aBuild an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets. Source: https://www.amazon.in/Digital-Marketing-Strategy-Integrated-Approach/dp/1398605972/ref=sr_1_1?crid=2T8VAA2Z180UX&dib=eyJ2IjoiMSJ9.sSXyYyfoPmGUMskJl0EHTg.9lrfpKbrHc2OQ06NJ5GpbzAIGtJw-l5gk0h8mLwBYNE&dib_tag=se&keywords=9781398605978&qid=1756995615&sprefix=the+study+skills+9781398605978%2Caps%2C387&sr=8-1
906			_aMarketing
942			_c1 _2ddc
999			_c99048 _d99048