000			01675 a2200157 4500
008			250711b |||||||| |||| 00| 0 eng d
020			_a9789361599743
082			_a658.8 _bGUP
100			_aGupta Prachi
245			_aMarketing Management: Indian Cases
260			_bPearson Education _c2024 _aIndia
300			_a224
520			_aPearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context. With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management. Features – Several big brand stories featured in this book include—MTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever New case studies of established brands include—Taj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free Collection of unique businesses case studies include—Jaipur Rugs, AAVA Mineral Water, Travel-O-Stories Source: https://www.amazon.in/Marketing-Management-Pearson-business-enthusiast/dp/9361599747/ref=sr_1_1?crid=3UDL2YP1FRJBF&dib=eyJ2IjoiMSJ9.BsZaAzFJZFQqZlajtPLgbQ.QqXiSgqC4H5MJ2jUcgaB0MtkRavtol-0kARG-HHJBS0&dib_tag=se&keywords=9789361599743&qid=1752226179&sprefix=9789353065744%2Caps%2C481&sr=8-1
906			_aMarketing
942			_c1 _2ddc
999			_c98993 _d98993