000			01445 a2200181 4500
008			250205b |||||||| |||| 00| 0 eng d
020			_a9781526494634
082			_a658.8 _bPET
100			_aPeterson Mark
245			_aSustainable Marketing: A Holistic Approach
250			_a2nd
260			_bSAGE Publications Ltd _c2021 _aIndia
300			_a440
520			_aDr. Mark Peterson served as the editor of the SAGE-published journal, Journal of Macromarketing from 2016-2019. He is the author of ‘Using Macromarketing to Teach Business Sustainability’, published in 2021 in the Journal of Marketing Education (also SAGE). His research has been published in such highly regarded outlets outside of marketing (such as Business Strategy and the Environment, Energy Policy, Sustainable Production and Consumption), as well as a host of leading journals in the realms of marketing, policy, entrepreneurship and business. He currently teaches courses in sustainable business practices, marketing analytics and marketing management at the University of Wyoming. He teaches across all levels – undergraduates, masters and doctoral students.Mark was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He received his Ph.D. in Marketing from Georgia Tech in 1994. Source: https://www.amazon.in/dp/1526494639?ref=ppx_yo2ov_dt_b_fed_asin_title
650			_aSustainable Marketing
906			_aMarketing
942			_c1 _2ddc
999			_c98904 _d98904