000			01890 a2200169 4500
008			250123b |||||||| |||| 00| 0 eng d
020			_a9789355324948
082			_a658 _bROT
100			_aRothaermel Frank T.
245			_aStrategic Management
250			_a5th
260			_bMcGraw Hill _c2023 _aIndia
300			_a576
520			_aThis book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases. Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis. Salient Features: 1. Ensures student engagement via practical and relevant application of strategy concepts. 2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations 3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes 4. Offers one mini case per chapter integrated with learning objectives. Source: https://www.amazon.in/Strategic-Management-5th-Frank-Rothaermel/dp/9355324944/ref=sr_1_1?crid=2LEMMHWNWSPPN&dib=eyJ2IjoiMSJ9.4_zzzmptxA2zyfwrs4hTBA.PzFQOoFR-GYY62CU1QiOi7oxngeg_LixLdIHAB95Owo&dib_tag=se&keywords=9789355324948&qid=1737636460&s=books&sprefix=%2Cstripbooks%2C207&sr=1-1
906			_aGeneral Management
942			_c1 _2ddc
999			_c98895 _d98895