000			01409 a2200169 4500
008			241003b |||||||| |||| 00| 0 eng d
020			_a9781800815773
082			_a791 _bEDW
100			_aEDWARDS MARK
245			_aBEST STORY WINS: Storytelling for business success
260			_bPROFILE BOOKS _c2024 _aLondon
300			_a256
520			_aHow to harness the power of storytelling in your communications at work Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all. Source: https://profilebooks.com/work/best-story-wins/
650			_aStorytelling
906			_aMedia and Entertainment
942			_c1 _2ddc
999			_c98746 _d98746