000			02128 a2200181 4500
008			240826b |||||||| |||| 00| 0 eng d
020			_a9780367278915
082			_a659.2 _bTHE
100			_aTheaker Alison
245			_aPUBLIC RELATIONS HANDBOOK
250			_a6th
260			_bRoutledge _c2020 _aUnited Kingdom
300			_a440
520			_aThe Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies. Source: https://www.amazon.in/PUBLIC-RELATIONS-HANDBOOK-Alison-Theaker/dp/036727891X/ref=sr_1_1?crid=31B855B0WOO4Q&dib=eyJ2IjoiMSJ9.afBanqL57y8KBlTeSDVLng.IefkQvvWo2dj7PxjUyZhSqV4ZbTNaI8Y4_F0qccPVIQ&dib_tag=se&keywords=9780367278915&qid=1724659576&sprefix=9780375714498%2Caps%2C421&sr=8-1
650			_aPUBLIC RELATIONS
906			_aGeneral Management
942			_c1 _2ddc
999			_c98727 _d98727