000			01896 a2200181 4500
008			240809b |||||||| |||| 00| 0 eng d
020			_a9789355328137
082			_a658.87 _bPRA
100			_aPradhan Swapna
245			_aRetailing Management : Text and Cases
250			_a7th
260			_bMcGraw Hill _c2024 _aIndia
300			_a568
520			_aThis popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into five sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India. The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the finer nuances of the subject area. Salient Features •Retail Snapshots highlight industry practices and reinforce theoretical aspects. •Aspects of technology and its impact on various retailing functions are interspersed throughout the text. •New sections on omnichannel retail and retail analytics. •Areas of sustainability are interspersed in relevant chapters. •Contemporary data in all the cases. •New cases on Ikea, Go Colours, and Zudio. Source: https://www.amazon.in/Retailing-Management-Cases-Swapna-Pradhan/dp/9355328133/ref=sr_1_1?crid=1L65YDB9AMU4K&dib=eyJ2IjoiMSJ9.58V4KqY1FXkkdUM6hRhTlw.GveblzWFR4DwkND_qwOEQH1vfIb7DYZFR8CqLQ13QgA&dib_tag=se&keywords=9789355328137&qid=1723195058&sprefix=9781119518372%2Caps%2C178&sr=8-1
650			_aRetailing
906			_aRetail Management
942			_c1 _2ddc
999			_c98715 _d98715