000			01965 a2200181 4500
008			240424b |||||||| |||| 00| 0 eng d
020			_a9788196010065
082			_a005.74015 _bDUG
100			_aDugar Anurag
245			_aMarketing Metrics First Step Towards Marketing Analytics
250			_a1st
260			_bKBI Publishers _c2023 _aMumbai
300			_a303
520			_aIf you are a marketing enthusiast, and want to learn Marketing Analytics, you are holding the right book! This book will lay the foundation for you to enter the world of Marketing Analytics. Analytics is mostly about numbers, but if you have picked this book, chances are that you do not like numbers in marketing. Don’t worry! We also hate them! So, we wrote a book for people like us and tried to make ‘number crunching in marketing’ simple and interesting! This book introduces you to ‘what to measure’ in marketing, and how to do it. The topics covered in this book are must-know things to crack marketing interviews and perform in marketing and sales roles. They also form the basis of Marketing Analytics. So, if you are a student of marketing, a sales / marketing professional, a marketing trainer or professor, or a startup founder or investor, this book will enable you to select and execute the right marketing metrics and prepare you for advanced marketing analytics. The icing on the cake is – here you will find only to-the-point, actionable knowledge, and no unnecessary jargons, gyaan or heavy theories - because just like you, we don’t like that either!! Source: https://www.amazon.in/Marketing-Metrics-First-Towards-Analytics-ebook/dp/B0BZJXB36Y/ref=sr_1_1?crid=1VOG38ZVJVK4R&dib=eyJ2IjoiMSJ9.pHHyw8AK3aCFQweqrKdJuQ.WK36sXH3vnwT8N4jBtovNvBPaAeNnfkli41Z3J-yBIc&dib_tag=se&keywords=9788196010065&qid=1713967658&sprefix=9789393559944%2Caps%2C414&sr=8-1
650			_aMarketing Analytics
906			_aBusiness Analytics
942			_c1 _2ddc
999			_c98636 _d98636