000			01511cam a22002297i 4500
008			121031s2011 enk b 001 | eng
020			_a9789357788106
082			_a658 _bCHA
100	1		_aChandrasekaran, N.
245	1	0	_aStrategic management /
250			_a2nd Edition
260			_aNew Delhi, India _bTaxmann Publications _c2024
300			_a554 p.
520			_aThis book discusses the crucial role of strategic management in leveraging technology, digitalisation, smart manufacturing, and globalisation to gain a competitive advantage in today's dynamic market. It highlights how companies vie not just for resources and capabilities but also for innovative ideas and market presence to ensure sustainable growth. The narrative underscores the creation of strategic assets and intents, positioning firms as industry leaders and setting new standards of excellence across global markets. This book is designed for students enrolled in Strategic Management courses, whether in management programs or specialised strategic management courses, and professionals seeking to deepen their understanding of strategic management principles and applications. The Present Publication is the 2nd Edition, authored by N. Chandrasekaran and P.S. Ananthanarayanan.
650		0	_aStrategic planning _vTextbooks.
650		0	_aLong Range Planning
650		0	_aBusiness Policy
650		0	_aCorporate Planning
700			_aAnanthanarayanan, P.S.
906			_aGeneral Management
942			_2ddc _c25
999			_c98575 _d98575