000			01100 a2200169 4500
008			240315b |||||||| |||| 00| 0 eng d
020			_a9780143465492
082			_a658 _bBIJ
100			_aBijapurkar Rama
245			_aLilliput Land: How Small is Driving India's Mega Consumption Story
260			_bPenguin _c2024 _aIndia
300			_a304
520			_aOne of the largest consumer markets of the world, India is made up of lots and lots of small consumers— each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer. Source: https://www.amazon.in/gp/product/014346549X/ref=ppx_yo_dt_b_asin_title_o04_s00?ie=UTF8&psc=1
650			_aMega Consumption Story
906			_aGeneral Management
942			_c1 _2ddc
999			_c98568 _d98568