| 000 | 01133 a2200193 4500 | ||
|---|---|---|---|
| 008 | 240301b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-5596-467-0 | ||
| 082 |
_a791 _bPAU |
||
| 100 | _aPaul, Minu | ||
| 245 | _aEntertainment and Media Marketing | ||
| 260 |
_bHimalaya Publishing House Pvt Ltd _c2024 _aIndia |
||
| 300 | _a122 p. | ||
| 520 | _aIn contemporary times, entertainment has gained a huge prominence among the public. Not just as an entertainment tool but also as a media platform popular among the public in making their purchase decisions. We have been enjoying the content presented to us in the form of Films, Sports, Serials, Series, etc. as an entertainment tool. The topics included in this subject will help students to develop a critical view towards these entertainment tools as marketing mediums and will also learn the effective and creative ways of placing and promoting brands, products or services. | ||
| 650 | _aMedia and Entertainment | ||
| 650 | _aRevised Mumbai University Syllabus (Sem VI 2021-2022) | ||
| 700 | _aTamboli, Jasmine | ||
| 906 | _aMedia and Entertainment | ||
| 942 |
_c1 _2ddc |
||
| 999 |
_c98520 _d98520 |
||