000 01019nam a2200193 4500
008 240209b |||||||| |||| 00| 0 eng d
100 _aAgrawal, Girish Kumar
245 _aABC Limited
_bAgriculture and Domestic Pumps Division Case
260 _aIndia
_bSage
_cOct-Dec2003
300 _aVol. 28 Issue 4, p93-107. 15p.
440 _aVikalpa: The Journal for Decision Makers.
520 _aOffers a look at the business performance of the Agriculture and Domestic Products unit of ABC Limited in 2001. History of the company; Products offered by the company; Overview of the agricultural pump industry; Sales and distribution performance of the company; Overview of the advertising and sales promotion strategies of the company.
650 _a*AGRICULTURAL equipment industry
650 _a*SALES AGRICULTURAL advertising AGRICULTURE
650 _aCase Study
700 _aRajasekar, J.
856 _2Online Access
_3ABC Limited
_uhttps://journals.sagepub.com/doi/epdf/10.1177/0256090920030409
942 _2ddc
_c25
999 _c98466
_d98466