000 | 01019nam a2200193 4500 | ||
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008 | 240209b |||||||| |||| 00| 0 eng d | ||
100 | _aAgrawal, Girish Kumar | ||
245 |
_aABC Limited _bAgriculture and Domestic Pumps Division Case |
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260 |
_aIndia _bSage _cOct-Dec2003 |
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300 | _aVol. 28 Issue 4, p93-107. 15p. | ||
440 | _aVikalpa: The Journal for Decision Makers. | ||
520 | _aOffers a look at the business performance of the Agriculture and Domestic Products unit of ABC Limited in 2001. History of the company; Products offered by the company; Overview of the agricultural pump industry; Sales and distribution performance of the company; Overview of the advertising and sales promotion strategies of the company. | ||
650 | _a*AGRICULTURAL equipment industry | ||
650 | _a*SALES AGRICULTURAL advertising AGRICULTURE | ||
650 | _aCase Study | ||
700 | _aRajasekar, J. | ||
856 |
_2Online Access _3ABC Limited _uhttps://journals.sagepub.com/doi/epdf/10.1177/0256090920030409 |
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942 |
_2ddc _c25 |
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999 |
_c98466 _d98466 |