000			01508 a2200181 4500
008			240118b |||||||| |||| 00| 0 eng d
020			_a9789389552430
082			_a658.834 _bSOL
100			_aSolomon Michael R.
245			_aConsumer Behavior
250			_a13th
260			_bPearson Education _c2020 _aNoida
300			_a716
520			_aection I foundation of consumer behaviorChapter 1 buying, having, and being: an introduction to consumer behavior Chapter 2 consumer well-being section II internal influences on consumer behavior Chapter 3 perception Chapter 4 Learning and memory Chapter 5 motivation and affect Chapter 6 The self: mind, gender, and body Chapter 7 personality, lifestyles, and values section III choosing and using products Chapter 8 attitudes and persuasive communications Chapter 9 decision making Chapter 10 buying, using, and disposingsection IV consumers in their social and cultural settings Chapter 11 group influences and social media Chapter 12 income and social Class Chapter 13 subcultures Chapter 14 culture appendix I: careers in consumer research appendix II: research methods appendix III: sources of Secondary data . Source: https://www.amazon.in/Consumer-Behavior-13-Solomon/dp/9389552435/ref=sr_1_1?crid=1MDVRJU80S7M3&dib=eyJ2IjoiMSJ9.UWyXi8Ik8yyK6XTI6FOuHQ.jEu-xBAYmE913XdiTtW3x2Npa_69tKCt9zWXvIVqkMw&dib_tag=se&keywords=9789389552430&qid=1705572595&sprefix=%2Caps%2C446&sr=8-1
650			_aConsumer Behavior
906			_aMarketing
942			_c1 _2ddc
999			_c98337 _d98337