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100			_aNelson, James E
245			_aBlair Water Purifiers India: _bCase
260			_aIndia _bSage _cJul-Sep 1997
300			_aJul-Sep1997, Vol. 22 Issue 3, p79-89. 11p.
440			_aVikalpa: The Journal for Decision Makers
520			_aThe case featured in this issue deals with international marketing strategy and current business conditions in India particularly in the field of home water purification devices. Rahul Chatterjee is entrusted with the task of gathering background data on the possibility of Blair Company entering the competitive Indian market for home water purification devices. The data would be used by the executives to make a recommendation on market entry and on elements of an entry strategy.
650			_ainternational marketing strategy
650			_aBlair Water Purifiers India
650			_aCase Study
856			_2Online Access _3Blair Water Purifiers India: Case _uhttps://journals.sagepub.com/doi/pdf/10.1177/0256090919970308
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999			_c98323 _d98323