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100			_aMukherjee, Jaydeep
245			_aHCL: _bFacing the Challenge of the Laptop Market: Case
260			_aIndia _bSage _cJan-Mar 2012
300			_aJan-Mar2012, Vol. 37 Issue 1, p113-126. 14p.
440			_aVikalpa: The Journal for Decision Makers
520			_aThe case is about HCL Infosystems Limited, a major technology hardware player in India. The focus of the case is on the marketing strategies to build the company's laptop sales in 2010. It highlights the problems faced by a domestic technology major in its fight against a global competition from multinationals which had access to wider choice of products, and brand salience. The case provides adequate details to analyse the marketing strategy options available for HCL and take decisions.
650			_aConsumer Behaviour
650			_aDistribution Channel
650			_aGlobal Competition
650			_aIndian Desktop market
650			_aLaptop Sales
650			_aMarketing Strategy
650			_aMNC Brands
650			_aCase Study
700			_aSundararajan, Mahalingam
856			_2Online Access _3HCL: Facing the Challenge of the Laptop Market: Case study _uhttps://journals.sagepub.com/doi/pdf/10.1177/0256090920120109
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999			_c98263 _d98263