000			01359nam a2200241 4500
008			240102b |||||||| |||| 00| 0 eng d
100			_aSharma, Sunil
245			_aCan a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? _bCase Analysis
260			_aIndia _bSage _cJul-Sep 2016
300			_aJul-Sep2016, Vol. 41 Issue 3, p261-263. 3p.
440			_aVikalpa: The Journal for Decision Makers
520			_aThe article presents a case study on the growth strategy of software company Bannister Lake Software Inc. (BLS) in the digital media industry. It discusses several strategic initiatives that the company should undertake such as focusing marketing initiatives in the U.S., outsourcing and hiring talent to drive and improve revenue, and new product development.
650			_aMARKETING
650			_aCONTRACTING out
650			_aNEW product development
650			_aBUSINESS revenue
650			_aDIGITAL media
650			_aCase Analysis
700			_aSharma, Vedant
773	0		_aEnsign, Prescott C. _dIndia Sage Jul-Sep2016 _oCase22 _tCan a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?
856			_2Online Access _3Case Analysis _uhttps://journals.sagepub.com/doi/pdf/10.1177/0256090916662741
942			_2ddc _c25
999			_c98231 _d98231